Naples has a deserved reputation as an exclusive hideaway on Florida's southwest coast. Its unspoiled sun-drenched beaches, gulf breezes and emerald waters are seductive ingredients for those who wish to escape to the sophistication of a smaller version of Palm Beach. The upscale shops, boutiques and galleries on Third Street reflect the demands of their wealthy clients. There are more golf courses here per capita than anywhere in the United States.

Cultural activities abound, and many world-class performers have taken the stage at the Performing Arts Hall. Naples is particularly popular during winter months as at that time of year it is one of the warmest places in the US.